2 rue Saint-Georges is an address, but one that is invisible to satellite and Google maps.

It is made of faith, ideals and worthy creative causes, in a new meta, post-pandemic world.

A third space where art and communications align. Where creativity, disciplines and strategies collide to impact cultural and societal change.

Our quest is to construct & and promote purposeful identities, ideas, thoughts,
attitudes and experiences.

We work with Bravehearts.

Those who stand against dishonor, 
predation and complacency.

We call these dragons.

And just like our patron, Saint-Georges,
we are devoted to slaying them.

They do not exist
just in myth or fiction.

They rule the world,
breeding in mediocrity
and fear.

They thrive on ego,
hubris and entitlement.

They endanger our purposes,
our greatness,
our lives.

Dragons.

Dragons are:
  • Haste.
  • Time-wasting.
  • Bullshit.
  • Complacency.
  • Tick boxes.
  • Assholery.
  • Duplicity.
  • Repetition.
  • Fear.
  • Intolerance.
  • Buzz words.
  • Small-mindedness.
  • Sacred cows.
  • Elephants in the room.
  • The unseen.
  • The unsaid.

We
have
what
it takes

to
bring
them
down.

Our trinity of values.

Heart

Made of devotion in everything we do. Saint-Georges unwavering faith and purpose fuels our quest.
We show unconditional respect for people.

Identity

We approach identity as the never-ending search for meaning, a constant and regenerative growth process. We reflect on our actions, our thinking and our beliefs.

Sanctuary

We are a safe space where color, age, gender and where you’re from doesn’t matter. We are a home where eccentrics, outliers and independents belong. An address where ambition and imagination thrive.

Our
battle-tested
tactics

Experimentation

We assemble, disassemble, aggregate, disrupt, glorify, tear down, restore. We love clashes of ideas, cultures, textures, colors, patterns, disciplines, narratives, techniques. We seek tectonic shifts as they give birth to explosive thoughts.

We explore the margins of concepts, individuals and experiences. Fringes are fertile ground for substance, growth and deeper identities.

We bend parallels that are said to never intersect, until new trajectories and perspectives are revealed. And legends are born.

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Language

Language is our raw material. We love language. The kind made of words of course, but also the language of photography, emotions, beehives, graphic novels, tarot cards and lightning storms sending ripples over dark water. We love the language of perfumes, of whales, of flatpack furniture, of buildings, of street food, of cave paintings, of hieroglyphs, of the big bang and of equatorial African rainforests chatting through a canopy of branches bigger than most countries.

Language is the bridge between communication and art.

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Armory.

The Quest: for one’s true identity, power and voice

Anabasis: A must have prior any brand identity work. Anabasis is a workshop designed to reconnect your brand to its true self : purpose, vision, story, real self/false self, value proposition, personality… A series of targeted sessions with signature tools/techniques aiming at deep diving into the DNA of your brand and repurposing your identity.
Anabasis is the true beginning.

The Griffin: is  a powerful set of identity markers. It is the spine of all your actions as a brand, a company, an individual. The griffin is basically your brand identity on steroids: naming, brand platform, brand idea, brand architecture,  editorial guide, visual, digital, editorial & audio identity, Brand alphabet (playbook & communications tools)

How can you change the world with a depleted sense of self? Griffins are said to be the only reliable dragon slayers.

The hierophant: provides you with all the ammunition you need to align your internal organization speak and action to your brand self.  It is a collection of tools, techniques and documents to reflect and elevate your shared group identity while living & breathing your purpose from within, from the core: climate survey, brand values workshop & value charter, team building, employee advocacy, corporate museum, internal communication programs/initiatives.
How can you reflect outside something that you are not inside?

The bard: is the perfect tool to herald your story and convey your essence: we use our writing skills and love for language to craft meaningful narratives in the form of essays, novels, short stories, audio series, poetry and overall content We also create powerful systems of meaning around your story to give it true resonance.  Books, E books, essays, biographies in your name.
We forge legends.

The Lionheart: brave solutions to impulse new dynamics

Creative warhorses

These are project-based creative approaches and communication programmes.

Tell us which dragon needs slaying and we will oblige from ideation to creative development & roll out.

Creative crusades

Our signature platforms and conversations series have the potential to affect societal and cultural change.  They connect with people, culture, ideals and values.

Do not hesitate to ask about our in house projects and sponsorship & partnership opportunities.
Skin 54
The Tarot Collection

2 RUE SAINT-GEORGES CREATES IDENTITIES

& CREATIVE PLATFORMS AND VEHICLES

THAT SLAY DRAGONS WORTH SLAYING.

WE
FORGE LEGENDS

DO YOU HAVE
A DRAGON TO SLAY?